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Analysis: How new labelling rules will impact wine

Published:  18 March, 2024

Jo Gilbert clears up some of the confusion surrounding importer labels and FBOs, while looking ahead to other labelling changes in the pipeline.

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How EU QR codes will hit UK

Published:  20 April, 2023

Jo Gilbert caught up with data standardisation gurus Bootlebooks to dive into the new EU regulations around nutritional labelling for wines and spirits, and how that could impact UK businesses.

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NZ’s Pyramid Valley launches ‘pioneering’ anti-fraud device

Published:  17 October, 2022

Canterbury-based winery Pyramid Valley Vineyards has collaborated with forensic sciences company Oritain to develop a pioneering verification of origin tool – a first for the wine industry.

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Connected packaging revs up

Published:  07 January, 2022

At any one time, there are an average of seven trillion pieces of packaging in the world. The opportunities offered by technology to engage with consumers via the bottle are only just getting started, says Jo Gilbert.

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Smart packaging: wine gets clever

Published:  21 August, 2018

With so much attention to detail going into what’s inside the bottle, marketing and packaging innovation can sometimes be seen as an afterthought in the wine industry. But as new and more inventive technologies appear on the horizon, companies are now showing that smart packaging can be a vital tool in the ongoing battle of engaging consumers and decoding shopping habits. 

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